The global business-to-business e-commerce market size was estimated at USD 18,665.95 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2030. Rapid technology improvements are crucial for the expansion of the B2B e-commerce market. The incorporation of cutting-edge technology such as AI, machine learning, and data analytics improves the functioning and capabilities of B2B platforms. These technologies provide businesses with capabilities for individualized customer experiences, predictive analytics for forecasting future demand, and process automation, resulting in higher productivity and competitiveness in the market. A major driver of B2B e-commerce adoption is automatic integration with enterprise systems such as Enterprise Resource Planning (ERP), automated order processing, supply chain visibility, and Customer Relationship Management (CRM). Integration improves connectivity among diverse business processes, streamlines workflows, and ensures consistent information across the enterprise.

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Several businesses are adopting digital technologies to automate procedures, increase productivity, and enhance customer experience. The continued rollout of high-speed internet networks and the proliferation of smartphones are making it easy for companies to conduct business online. B2B e-commerce platforms have increased as a result, thereby providing companies with a simple and efficient way to interact with clients and partners. At the same time, continued globalization is allowing enterprises to engage in B2B e-commerce transactions with customers and suppliers worldwide, which is driving cross-border trade.

The advancement in artificial intelligence (AI), machine learning (ML), and Internet of things (IoT), among other latest technologies, are allowing organizations to automate procedures, obtain deeper insights into customer behavior, increase operational efficiency, boost operations, and enhance the consumer experience. Moreover, in an increasingly competitive landscape, businesses are highlighting efficiency and cost-effectiveness. B2B e-commerce platforms offer tools and solutions that automate processes, reduce manual errors, and optimize supply chain operations which is anticipated to foster market growth.

Recent Developments

• In November 2023, Amazon.com, Inc. and West Bengal Industrial Development Corporation (WBIDC) signed a Memorandum of Understanding (MoU) to increase West Bengal exports. Through this collaboration, the focus would be on leveraging Amazon.com, Inc.'s platform to foster and accelerate the export of merchandise from West Bengal organizations.

• In October 2023, Flipkart launched the 'Flipkart Commerce Cloud,' a retail intelligence service for international retailers and e-commerce firms. This initiative aims to deliver complete retail intelligence and AI-driven services tailored to the specific needs of retail organizations. The platform provides a variety of solutions that improve the capabilities of merchants and e-commerce businesses across the globe.

• In June 2023, techstars and eBay Inc. announced a strategic partnership that will result in the introduction of "techstars Future of Ecommerce powered by eBay Inc." Through this partnership the firms aimed to capitalize on both organizations' strengths to stimulate innovation and support companies in the ecommerce sector. The program, supported by eBay Inc., will empower developing entrepreneurs with guidance, tools, and opportunities to shape the future of e-commerce.

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• The global fog computing market size was valued at USD 372.9 million in 2023 and is projected to grow at a CAGR of 50.8% from 2024 to 2030. With the growing number of connected IoT devices, there is an increasing need to process and analyze data closer to the source.

• The global 5G base station market size was estimated at USD 33.47 billion in 2023 and is expected to expand at a CAGR of 33.9% from 2024 to 2030. The surging demand for high-speed connectivity is a significant factor driving the growth of the 5G base station market.

Business-to-Business E-commerce Market Segmentation

Grand View Research has segmented the global business-to-business e-commerce market based on product category, deployment, and region:

B2B E-commerce Product Category Outlook (Market Value, USD Billion, 2018 - 2030)
• Home & Kitchen Application
• Consumer Electronics
• Industrial & Science
• Healthcare
• Clothing
• Beauty & Personal Care
• Sports Apparels
• Books & Stationery
• Automotive
• Others

B2B E-commerce Deployment Outlook (Market Value, USD Billion, 2018 - 2030)
• Supplier-oriented
• Buyer-oriented
• Intermediary-oriented

B2B E-commerce Regional Outlook (Market Value, USD Billion, 2018 - 2030)
• North America
o U.S.
o Canada
• Europe
o U.K.
o Germany
o France
o Italy
o Spain
• Asia Pacific
o China
o India
o Japan
o Australia
o South Korea
• Latin America
o Brazil
o Mexico
o Argentina
• Middle East and Africa
o UAE
o Saudi Arabia
o South Africa

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Key Companies profiled:
• Amazon.com, Inc.
• Alibaba.com
• ASOS
• Costco Wholesale Corporation
• Dangdang
• eBay Inc.
• Flipkart.com
• JD.com
• Lazada
• MercadoLibre S.R.L.
• Shopify
• Shopee
• Walmart
• Wayfair LLC
• Zalando

Key Business-to-Business E-commerce Company Insights

• Flipkart.com is primarily based on a marketplace concept in which it links vendors and consumers while offering a diverse range of items and services. Flipkart has grown its business by launching its own private logistics and supply chain network (eKart) and introducing value-added services such as Flipkart Plus, a reward program, and Flipkart Wholesale, which caters to B2B e-commerce customers.

• Walmart, the company's e-commerce platform, provides a wide range of products, convenient shopping experiences, and value-added services to online customers, enhancing its physical retail operations and reaching a larger client base. The company’s product portfolio comprises home and furniture, sports and fitness, beauty and personal care, toys, and electronics among others.

• Quill Lincolnshire, Inc. is a B2B e-commerce company that sells office supplies to medium and small-scale businesses. The company offers free shipping and free online delivery on all the products, irrespective of quantity and price. The company delivers products ranging from ink to cleaning supplies, along with fabric protection and cleaning services.

• KOMPASS is a global export and B2B matchmaking service provider that offers access to rich information. The company also offers B2B information services that enable clients to reach the right contacts. It helps clients generate new business opportunities with sales implementation and smart data marketing solutions.