The global frozen bakery market size was estimated at USD 67.27 billion in 2023 and is projected to grow at a CAGR of 5.2% from 2024 to 2030. The increasing demand for convenience foods has become a major catalyst driving the growth of the frozen food industry. Frozen bakery items, including bread, pastries, and cakes, present a convenient alternative that allows consumers to enjoy freshly baked goods without the time-consuming preparation process. This convenience factor resonates strongly with modern consumers, particularly those seeking quick and hassle-free meal solutions to accommodate their fast-paced lifestyles.

Gather more insights about the market drivers, restrains and growth of the Frozen Bakery Market

The growing demand for convenience foods has become a major catalyst driving the growth of the frozen food industry, and within it, the frozen bakery sector has emerged as a key beneficiary of this trend. The modern lifestyle, characterized by hectic schedules and increased urbanization, has led consumers to seek convenient meal options that require minimal preparation time without compromising on taste or quality. In this context, frozen bakery products offer a compelling solution, as they provide convenience, longer shelf life, and the ability to be easily stored and prepared at the consumer's convenience.

One of the key drivers for the surge in demand for frozen bakery products is the convenience they offer. Busy consumers, juggling multiple responsibilities, often find it challenging to allocate time for baking from scratch or visiting bakeries frequently. Frozen bakery items, ranging from bread and pastries to cakes, present a convenient alternative that allows consumers to enjoy freshly baked goods without the time-consuming preparation process. This convenience factor resonates strongly with modern consumers, particularly those seeking quick and hassle-free meal solutions to accommodate their fast-paced lifestyles. In January 2022, research conducted by the American Frozen Food Institute (AFFI) revealed that frozen foods have gained prominence in American households, with 30% of shoppers expanding their freezer capacity since the beginning of the pandemic.

The frozen bakery industry has responded to the demand for convenience by introducing a wide range of frozen meals that require minimal preparation. From frozen pizzas to complete frozen dinners, these products offer a quick and hassle-free meal solution for consumers. Frozen breakfast items such as breakfast sandwiches, waffles, frozen bites, and pancakes cater to consumers looking for a convenient morning meal that can be prepared quickly. In August 2023, Loblaws, a Canadian supermarket chain, introduced a new line of frozen pizzas under its President's Choice private label brand. The PC Black Label Frozen Pizza line features three varieties - Margherita, Diavola, and Funghi - that are hand-tossed and made in Italy with high-quality ingredients.

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Frozen Bakery Market Segmentation

Grand View Research has segmented the global frozen bakery market based on product, form of consumption, distribution channel, and region:

Frozen Bakery Product Outlook (Revenue, USD Million, 2018 - 2030)
• Breads
• Doughnuts & Pies
• Cakes & Pastries
• Pizza
• Novelties
• Others

Frozen Bakery Form Of Consumption Outlook (Revenue, USD Million; 2018 - 2030)
• Ready to Cook
• Ready to Bake
• Ready to Proof

Frozen Bakery Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Foodservice
• Supermarkets & Hypermarkets
• Convenience Stores
• Bakery Stores
• Online
• Others

Frozen Bakery Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
o U.S.
o Canada
• Europe
o Germany
o UK
o Switzerland
o Austria
o Netherlands
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia & New Zealand
• Central & South America
o Chile
o Peru
o Colombia
o Brazil
• Middle East & Africa
o South Africa

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Key Companies profiled:
• Grupo Bimbo
• Conagra Brands, Inc.
• Vandemoortele NV
• Europastry
• Kellogg Company
• Flowers Foods
• General Mills Inc.
• Monbake
• Panamar Bakery Group
• Associated British Foods plc
• Cole’s Quality Foods, Inc.
• Bridgford Foods Corporation
• Custom Foods Inc.

Recent Developments

• In January 2024, Conagra Brands, Inc. entered a strategic partnership with global entertainment icon Dolly Parton to develop a line of Dolly Parton-branded retail food items, including frozen, refrigerated, grocery, and snack items in the Duncan Hines mixes line. This strategy will help the company to expand its product portfolio and capture a higher share of the frozen bakery market.

• In October 2023, Kellogg Company completed the separation of its North American cereal business, resulting in two independent, public companies, including Kellogg Company and WK Kellogg Company. The Kellogg Company's business portfolio includes snacking, cereal, noodles, frozen breakfast, and plant-based foods.

• In September 2023, Grupo Bimbo announced an investment of USD 100 million to expand the bread production line at its facility in Pilar, Buenos Aires Province, Argentina. This strategy will help the company increase its overall revenue and expand its frozen bakery portfolio in the Latin American market.

• In August 2023, General Mills announced an investment of USD 49 million to expand its frozen dough plant capacity in Missouri, the U.S. The plant is expected to be completed in early 2024, and the facility addition will allow for nearly 1 billion pounds of frozen dough products to be produced annually. This strategy will help expand the plant area by more than 30,000 square feet and help meet the increasing demand for frozen bakery products in the food service channel across the U.S.