The global laundry detergent market size is expected to reach USD 269.52 million by 2030, registering to grow at a CAGR of 5.5% from 2024 to 2030 according to a new report by Grand View Research, Inc. Rising penetration of washing machines in the developing economies is expected to propel the sector growth.

The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel. The brands produced by the Unilever, Proctor & Gamble and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trends in the industry where consumers are inclined to buy brands based on their quality and the company’s reputation. However, this trend is only common for the mature market of North America and Europe. The consumers from Africa and Asia Pacific region prefer the product based on its pricing.

Gather more insights about the market drivers, restrains and growth of the Laundry Detergent Market

Key players include Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Mergers of major players in the industry are likely to consolidate the industry in the predicted timeline. For instance, the key merger of the laundry detergent industry in 2016 is the acquisition of the Sun Products by the German consumer goods company Henkel AG & Co. KGaA.

Laundry Detergent Market Report Highlights

• The global demand for laundry detergent market was USD 185.28 billion in 2023 and is expected to grow at a CAGR of around 5.5% from 2024 to 2030 to exceed a total revenue of USD 269.52 billion by 2030.
• Powder detergents was the biggest product segment in the market accounting for over 32.0% of the total revenue in 2023
• The household segment is expected to grow significantly over the forecast period.
• Asia Pacific dominated the laundry detergent market, with a market share of 35.7% in 2023.
• The industry is dominated by global players such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Companies are moving towards strategic mergers and acquisitions to increase their international presence and gain significant share.

Browse more reports published by Grand View Research.

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List of Key Players of the Laundry Detergent Market

• Unilever
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Procter & Gamble
• Lion Corporation
• Kao Corporation
• Method products, PBC.
• Reckitt Benckiser Group plc.
• Colgate-Palmolive Company

About Grand View Research

Grand View Research is a full-time market research and consulting company registered in San Francisco, California. The company fully offers market reports, both customized and syndicates, based on intense data analysis. It also offers consulting services to business communities and academic institutions and helps them understand the global and business scenario to a significant extent. The company operates across multitude of domains such as Chemicals, Materials, Food and Beverages, Consumer Goods, Healthcare, and Information Technology to offer consulting services.

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