According to a new report by Univdatos Market Insights, the Experiential Retail Market is expected to reach USD 297.89 billion in 2032 by growing at a CAGR of 14.02%. As consumer preferences continue to shift toward memorable experiences, the market is anticipated to witness sustained growth, especially with the rise of Gen Z and Millennials, who prioritize interactive and community-driven retail spaces. This trend is expected to contribute to the transformation of traditional retail models, making experiential retail a key driver in the sector's evolution​.

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KEY GROWTH DRIVERS:

The Experiential Retail Market is expected to grow at the CAGR of around 14.02 % as the customer shifted focus towards personalizing performances, much of the elements of physical space have become obsolete and latest technological tools like AI and AR are winning the heart of customers at the global level. The reason behind market growth includes post COVID-19 store visitation, customer centricity, and increase in omnichannel strategies.

Primary products from Apple, Nike, and Zara have set the precedence to this approach owing to virtual try suits, artificial intelligence self, and digital fitting suits. The trend of shopping, accessibility to commodities, and the use of short-term retail spaces along with showrooms that allow customers to touch, feel and engage with the products before purchasing online products have also boosted the market even more. Some articles have noted that the global retail industry is projected to undergo high traffic in the future with the focus on realizing a healthy integration between online and offline worlds.

Since people are more drawn to advertising that creates memorable experiences the market is expected to grow steadily further fuelled by the Generation Z and Millennial generations who are drawn to inclusive and communal retail environments. This trend should help in changing traditional retail paradigms to make experiential retail among the most important influencing drives in the sector.

Latest Developments

·       April 2023 – The first Apple BKC in India was launched on the 18 April 2023 at Bandra Kurla Complex in Mumbai. The store has a green design with RE-GENERATION’s own power generated from renewable sources The structure of the store has a handcrafted timber ceiling and solar panel installation. It displays “Today at Apple” sessions containing “Mumbai Rising” – art and culture of the city. Apple BKC has more than multilingual employees of 100, and features like Apple Pickup and Trade In. The store is to blend the online and offline.

·       April 2022 – Zara’s new store in Madrid: Plaza de España, has technologies such as pay and go, fitting room booking and an online orders robotic pick up. An eco-efficient store contributes towards sustainability and has been designed to meet the BREEAM certification. Some of the section that Zara’s Lingerie, Beauty, Athleticz and Origins’ outer garments dedicated spaces where there is no barrier between physical and click and mortar through Inditex Open Platform for instant customer response time were displayed. Concerning its design features, there are energy efficient systems in use, LED lighting, recycling program among others.

Additionally, Nike Berlin’s objective for engaging with consumers is to provide fun as well as a park-like setting to its shopping canter that we see digitally through a live VR fitness event or product testing of the sneakers that customers can create in a virtual environment. These immersive features are in synergy with Nike approaching retail as the blurring point of sports, technology, and culture.

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Apparel and Fashion Segment Dominates the Market

The Apparel and Fashion segment had the largest market share in 2023 because the sector has been quick to implement new strategies such as experiential retailing and value added to the customers. Large fashion retailers have been waging proactive campaigns in the implementation of unique, touch-point innovations. For example, in February 2024, H&M open their “Style Studio” concept in key regions, using smart mirrors, virtual stylists and shopping experience, caused customer satisfaction index to rise by 40%. The Beauty and Personal Care segment has also demonstrated fast expansion; companies like lush design their unique in-store experience with product and fragrance sampling. For example, MAC Cosmetics’ new concept stores incorporated virtual try-on, and personalized consultation resulted in a 50% increase in the conversion rates.

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Conclusion

The Experiential Retail Market is expected to grow at a rapid pace in the years to come, due to the rationale of having enhanced experiences in stores that lead to brand identification. Thus, the market will be determined by retail players who can integrate tech solutions with personalization. Pairing up technology companies and retailers by combining knowledge of retailers and digital assets of the technology companies will be among the most important success factors for keeping up growth and for guaranteeing that retail spaces remain relevant to consumers that do not only seek products but also experiences. As it has been evidenced, the need for interactive shopping experiences and the development of other technologies for retail experience enhancement will remain on the rise, which will only expand this market.

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