The Top 10 Simple Press Release Writing Mistakes That Almost Everyone Makes
press release format are a great way to let people know about an event or newsworthy item. They're also an easy way to create content that will help your business get noticed. But there are some mistakes you should avoid when writing a press release so that you can improve your chances of getting noticed and getting published!
Press releases are a great way to let people know about an event or newsworthy item.
Press releases are a great way to get your company's name out there. They are a great way to get people's attention and inform them about something that is happening in their community, such as an event or product launch.
They can also be used for local newspapers, online news outlets and other publications with limited circulation (like business journals).
Writing one that works and gets noticed isn't as simple as it seems.
Writing one that works and gets noticed isn't as simple as it seems.
To be sure, there are some basic tips you can follow to make your press release example easier to write:
Know who your target audience is. This will help guide the tone of your article and keep it relevant for them. If you don't know who these people are yet, don't worry—it's easy enough to figure out! Just ask around at work or at school and see if anyone has any friends who work in journalism. Then try Googling "top 10 things journalists want." You'll get some ideas here too (and possibly even more than 10).
Know what editors want from their stories before sending them off into the world! Editors have their own standards for how much information needs to be included in an article before they'll publish something new on their site(s). For example: Some news outlets like articles with photographs; others prefer short summaries instead—so make sure whatever format fits best before sending off anything else except perhaps an email letting them know what kind of content would most likely fit well within those parameters--but definitely don't send over something that sounds too long because then there won't be room left over after editing which makes sense since editors already have enough work cut out defending themselves from lawsuits filed against them by angry readers upset about being misled into believing a piece wasn't complete without realizing just how bad
Here are 10 simple mistakes almost everyone makes when writing a press release.
Mistake number one: Bad headlines.
You want to make sure that your headline is catchy and gets people's attention, but not so catchy that they don't read the rest of the release. It should be short, easy to read on a mobile phone screen and easy enough for someone who doesn't know what you do or how you run your business.
Mistake number two: Not crafting your pitch around the company you're sending it to.
When writing a press release sample, it's important to keep in mind who will be reading it—and if they care about what you're saying at all! If there are no relevant contacts at all listed on the front page of their website (or even only one), then chances are slim that anyone will care about what kind of product(s) or service(s) they offer either; therefore I would recommend adding more contact info here as well as having some sort of personal statement included just so people know exactly who wrote this piece by name rather than simply putting "Press Release Writer".
. . . and how to avoid them.
When writing a press release, you need to get it right. You can't afford to make any of these mistakes:
The headline is too long or doesn't have enough punch. In fact, if your headline isn't catchy and newsworthy enough, then it will probably get ignored by editors (and potential readers). It's important that your headlines stand out from all the other ones in the inboxes of editors everywhere—so make sure yours does!
You've included too much information about yourself in your content and not enough about what's interesting about what you're saying/showing/demonstrating etc., so as a result people are left confused as to why they should care about this story at all? Or maybe because they don't understand how it applies directly towards their business goals? Either way: make sure all contact info is there so people can get in touch with you easily when they want more information on whatever topic(s) might be relevant for them (or maybe even just general interest). This makes sure everyone knows exactly who they're contacting when sending questions back down through channels like email listservs etcetera which helps build stronger relationships between companies over time - making both sides happier overall :)
#1 - Bad headlines
Headlines are the most important part of press releases. They should be short and descriptive, not long and hard to understand.
If you want your reader to read your media release template, then they need to know what they're going to get when they open it. In other words, there needs to be a clear action-oriented message in the headline that encourages them to read further into it before deciding whether or not they want anything else from your company or product line.
Bad headlines consist mainly of statements like "Key findings" or "New research." These kinds of headlines are rarely action-oriented because their main purpose is simply informing readers about something already known (i.,e., key findings).
#2 - Not crafting your pitch around the company you're sending it to
When you're sending out a press release, it should be tailored to the company that you're pitching. Don't just send the same press release to everyone—you'll find that in some cases, they don't even care about what you have to say!
If your pitch is generic and doesn't focus on their audience, then they won't get anything out of reading it. They might even reject it outright if they feel like they've already read enough similar content lately (and who can blame them).
#3 - Not having all of your contact info in place
The second most common mistake is not having all of your contact information in place. Make sure that you have a phone number, email address and website readily available for people to reach out to you if they have questions or need more information about your project. If possible, include a physical address so that journalists can visit in person.
If you don't have a website (and we're talking about press releases here), list the social media handles on which people can find more about what you do—but don't forget about Facebook! It's an important part of modern marketing and PR work because it allows everyone access to posts made by brands or individuals related back toward other content such as blog posts on sites like ours at [company name].
#4 - Being too "salesy"
Being too "salesy" is a common mistake. You want to be as professional and polite as possible, but don’t forget that you’re also writing a sample press release template! Your goal should be to get your story out there in the best way possible, which means being honest and providing great content (not just clickbait).
Being too pushy can make people think negatively about your company or brand. This can turn away potential customers who would otherwise be interested in what you have to say. In addition, when it comes time for them to review their options with other companies' products/services available on the market today - what do they see? Someone who comes across like they're trying too hard; someone who might even come off as creepy!
#5 - Not using those catchy headlines at the top of the email body
The headline of your press release should be the first thing a reader sees, and it should be short, sweet and to the point. The headline is what you use to grab their attention before they even open your email. It's also an opportunity for you to sell yourself or your company in an effective way.
Your press release should be easy to read—the more words on screen at once, the lower chance there is that someone will click out because they can't figure out what exactly it means for them (or doesn't make sense). Your headlines need not be long but rather concisely written so as not only capture potential readers' attention but also hold onto it long enough for them to read through all parts without getting bored halfway through reading something else instead!
The ideal headline will say exactly what we mean when we use words like "smart" or "easy." These types of statements don't always work well because people tend not want too much information upfront--it would feel like overkill! But when combined with other factors such as clarity/simplicity vs being clever in order show off certain points related specifically around those topics themselves then suddenly everything becomes crystal clear!"
#6 - Not giving the editors you're pitching a reason to care about your story right in the pitch email subject lines.
In the subject line of your pitch email, make sure you give a reason for them to care. What's the angle? What's at stake? How can they help you tell this story?
You need to grab their attention right away and get them excited about what you're pitching. If they don't know what kind of story it is yet, then they won't be able to give it any value either as a reader or editor.
#7-Not including all the juicy details in your pitch e-mail Subject line, including your contact info, what you're pitching, who you are and why they should care.
The subject line of your e-mail is the first thing people will see, so it's important to make sure it's clear and concise. Your subject line should include as much information as possible about what your pitch is about in a way that makes sense for potential readers. Here are some tips:
Include contact information for both yourself and the reporter (if applicable). If you're sending out a press release example for event on behalf of another company or individual, include their name and title in the body of your message. This will help them identify who exactly sent them this email—and then know how to respond accordingly!
Make sure you include details about why they should care about what's inside this particular piece of content (or fill out their interests section if there isn't one yet). You can also mention specific sections where they'll find most value by including links back into those sections within each paragraph(s) themselves."
#8- Trying to tell too much of your story in the subject line. And not telling enough of it to grab their attention and make them open the e-mail!
The subject line is one of the most important parts of your press release. It's what gets people to open your email and read it, so it needs to be clear, concise and concise. Make sure you have keywords in there that help editors find your press release when they search for similar stories or topics related to yours.
You should also avoid trying too hard with "too much" information in the subject line—it can be easy for editors not only not open your email but also delete it without reading anything else!
If possible, try changing up what's in the rest of your text (and where) on each email based on how many people are signed up for an e-newsletter from you; this will make them feel more engaged as well as give them something new every time they receive an update from you!
#9 - Forgetting to send along the full version of your press release with a link for more info.
There are two main reasons why you should include a link in your press release. First, if someone wants to find out more about the product or service you’re offering, they will have to click on it. The second reason is that by including a link in your press release example for new product, you are making sure that all of those who read it will be able to get more information about what you have out there for sale or offer.
To put this simply: If someone reads through your entire article and doesn’t see any mention of where else they can go for more information (such as an email address), then how can they know whether or not it was worth reading? It might seem obvious but many people forget this step when writing their own articles and releases – so don't!
#10-Not including a Call To Action (CTA) in your press release (more on that very soon).
A call to action (CTA) is a clear request for the reader to take some sort of action. This could be anything from sharing your press release on social media, calling their favorite reporter at the newspaper, signing up for your product or service, etc.
There are two types of CTA’s:
Negative—when you ask people not to do something or donate money in response to what they read in your release
Positive—when you ask people to do something positive in response to what they read in your release
Conclusion
If you're writing a event press release template, it's important to remember that these are not mass emails. They don't need to be filled with sales pitches or long-winded stories about your company. They're just a tool for getting the word out about something exciting in your industry, and they should be targeted toward certain people at specific publications who might be interested in what you have to say. So make sure you're sending them out only when possible (and not too often) because the chances of a good response go way down if people get irritated by all of these automated emails being sent on their behalf without any regard for their personal preferences or needs!
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