Zero Trust Security Market 2030: How Startups Are Transforming Regional Security Approaches

The global zero trust security market was valued at approximately USD 24.84 billion in 2022 and is projected to experience substantial growth, with an estimated compound annual growth rate (CAGR) of 16.6% from 2023 to 2030. This expansion in the zero trust security sector can be attributed to several key factors, including the rising adoption of the "Bring Your Own Device" (BYOD) and "Choose Your Own Device" (CYOD) models, an increase in the frequency of cyberattacks, and stronger cybersecurity regulations, among others.

The trend of BYOD and CYOD is becoming more prevalent across various organizations. These models offer several benefits, such as reducing costs associated with purchasing and maintaining endpoint infrastructure. The ability for employees to use their own familiar devices also helps improve overall productivity, which has contributed to the growing popularity of these models. The BYOD approach, in particular, gained significant momentum during the COVID-19 pandemic when remote work became more widespread across industries.

Gather more insights about the market drivers, restrains and growth of the Zero Trust Security Market

However, while these models offer advantages, they also come with significant security risks. BYOD and CYOD enable employees to access business data and cloud-based applications through their personal devices, which increases the potential for data breaches and cyber threats. Traditional cybersecurity measures are often inadequate in defending against modern threats such as malware, ransomware, and Advanced Persistent Threats (APT). Furthermore, cybercriminals are constantly evolving their tactics to infiltrate company networks, making it essential for organizations to adopt more robust security frameworks.

This is where zero trust security methodologies become critical. Zero trust operates on the principle that no user, device, or system—whether inside or outside the organization’s network—should be trusted by default. Instead, every access request must be authenticated and verified before granting access to any organizational data or systems. By implementing zero trust, businesses can ensure that only authorized users, devices, and locations are permitted to access sensitive information, effectively minimizing the risk of unauthorized access, especially in environments that rely on BYOD and CYOD models. This makes zero trust a crucial solution for enhancing the security posture of organizations as they increasingly adopt flexible work practices.

Regional Insights

North America Zero Trust Security Market Trends

North America led the global zero trust security market in 2022, accounting for more than 36% of the total revenue share, and is projected to experience significant growth with a strong compound annual growth rate (CAGR) from 2023 to 2030. Several factors are driving this dominance, including the rising demand for zero trust security solutions fueled by increased government and public sector investment in cybersecurity. The growing focus on enhancing security infrastructure, particularly in response to escalating cyber threats, is a key contributor to this growth. Additionally, the rapid adoption of technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and digital transformation by both small and medium-sized enterprises (SMEs) and large corporations further bolsters the need for robust security frameworks. The tightening of standards and policies around data privacy and security—both at the federal and state levels—is also contributing to the region’s market expansion, as organizations seek to comply with evolving regulations and mitigate the risk of data breaches.

Asia Pacific Zero Trust Security Market Trends

On the other hand, the Asia Pacific (APAC) region is expected to experience the fastest-growing CAGR from 2023 to 2030. This growth is being driven by the increasing need for organizations across various sectors—including public services, finance, healthcare, and e-commerce—to safeguard their networks from unauthorized access and data breaches. As cyber threats continue to evolve and become more sophisticated, enterprises in the region are prioritizing the adoption of advanced security measures such as zero trust. One of the primary factors contributing to the market’s growth in APAC is the increasing frequency of cyberattacks and data breaches, which have amplified concerns around data protection and privacy. For instance, in May 2020, the personal data of approximately two billion voters was exposed and made available for sale on the dark web. This incident, along with threats to sell the data of an additional 200 billion voters, highlighted the urgency of securing sensitive information and contributed to the growing demand for threat-hunting services in the region. The rising awareness of these risks is prompting both public and private sectors to invest more heavily in advanced cybersecurity solutions, including zero trust models, to protect critical data and maintain customer trust.

Key Companies & Market Share Insights

The key players operating in the zero trust security market are broadening their product offerings, and are employing several inorganic growth tactics, such as mergers, partnerships, and acquisitions. For instance, in May 2021, Cisco Systems, Inc. acquired Slido, a polling and Q&A platform for virtual, live, and hybrid events and meetings. This acquisition will deliver key features and robust capabilities to the Webex experience. This acquisition also enables interaction with participants, making inclusive and effective decision-making. Prominent players dominating the global zero trust security market include: