October’s Very Own (OVO) has grown into a lifestyle brand that extends far beyond music, becoming a global symbol for street fashion and culture. Founded by Drake and his team, OVO is recognized for its high-quality, exclusive apparel and the iconic owl logo. From hoodies to t-shirts, jackets, and even sweatpants, OVO’s influence continues to dominate the fashion scene. In this guide, we will break down the key pieces that define OVO and its signature style, helping you explore the brand's unique offerings.

OVO Hoodie: Comfort Meets High Fashion

The OVO Hoodie is a staple in the brand’s collection, combining luxury and streetwear aesthetics. Known for its premium materials like heavyweight cotton fleece and impeccable craftsmanship, the OVO hoodie ensures comfort and warmth without compromising on style. The OVO owl logo prominently features either embroidered or printed, adding an exclusive flair. Available in classic black, grey, white, and a variety of seasonal colors, these hoodies are versatile enough for both casual outings and more fashionable urban looks.

Key Features of OVO Hoodies:

• Premium Material: Soft yet durable cotton fleece.
• Design: Minimalist yet bold, with either embroidered or printed OVO owl logos.
• Fit: Regular to oversized, designed for a contemporary streetwear look.
• Limited Edition Drops: Exclusive designs released during specific seasons or collaborations, increasing their rarity and desirability.

Whether paired with jeans or OVO’s signature pants, an OVO hoodie is the epitome of effortless cool.

OVO T-Shirt: Streetwear Staple

An OVO T-shirt isn’t just another basic tee. Known for their high-quality cotton, these shirts are designed to last while maintaining their shape and comfort after multiple wears. The OVO T-shirt is distinguished by the subtle yet iconic owl logo that symbolizes the brand’s connection to music and culture. OVO often releases limited-edition designs featuring exclusive artwork or collaborations, making them a collector’s dream.

What Makes OVO T-Shirts Stand Out?

• Comfort: Made from 100% premium cotton, they are breathable and soft.
• Unique Graphics: Limited-run designs often showcase special collaborations or artwork.
• Fit: A range of fits from regular to oversized, accommodating various styles.

Perfect for layering or wearing on its own, the OVO T-shirt is a must-have for any streetwear enthusiast.

OVO Jacket: Luxury Outerwear for Every Occasion

The OVO Jacket line represents the brand’s move into the realm of high-end outerwear. Whether it’s a classic bomber jacket, a sleek parka, or a bold varsity jacket, OVO ensures top-tier quality and design. Using materials like nylon, leather, and down insulation, these jackets offer both style and functionality, making them perfect for cold-weather urban environments.

Noteworthy OVO Jackets:

• Varsity Jackets: Featuring embroidered patches and premium wool blends, this iconic piece nods to both heritage and modern street fashion.
• Parkas and Puffers: For extreme weather, OVO’s down-filled jackets ensure warmth without sacrificing style.
• Bomber Jackets: Lightweight and versatile, perfect for layering in transitional seasons.

OVO jackets are often part of seasonal collections, adding to their exclusivity.

OVO Shorts: Casual and Cool

For the warmer months, OVO offers a range of shorts that blend comfort with street-savvy style. Designed from premium cotton, fleece, or nylon, OVO shorts often come in simple designs featuring the brand’s owl logo or subtle branding. They pair perfectly with hoodies, t-shirts, and sweatshirts, completing the casual OVO look.

What Sets OVO Shorts Apart?

• Comfortable Fit: Designed for relaxation with elastic waistbands and drawstrings.
• Versatility: Available in fleece, nylon, and lightweight cotton options for different seasons.
• Streetwear Appeal: Often released in limited runs, making them highly sought after.

OVO Store: A Shopping Experience Like No Other

Shopping at an OVO Store is a unique experience. OVO has flagship stores in key locations, including Toronto, New York, Los Angeles, and London, where customers can explore exclusive collections, rare collaborations, and in-store-only releases. The store itself reflects the brand’s minimalist, upscale aesthetic, with sleek designs and a curated shopping environment.

What You Can Expect in OVO Stores:

• Exclusive Drops: Limited-edition products only available in stores.
• Curated Collections: A selection of OVO’s latest releases in a sleek, stylish environment.
• Collaborations: Special items from OVO’s collaborations with brands like Jordan, Clarks, and others.

For those who can’t visit a physical store, the online store offers a similarly streamlined shopping experience with worldwide shipping options.

OVO Pant: Elevated Streetwear Essentials

The OVO Pant collection offers a wide range of styles, from track pants to more casual cargo pants and joggers. Made from premium materials, these pants are designed for both style and comfort. The signature OVO branding—whether in the form of a small owl logo or more subtle accents—adds to their exclusivity.

Features of OVO Pants:

• Track Pants: Perfect for a sporty yet stylish look, often featuring side stripes and logo detailing.
• Cargo Pants: A streetwear essential with multiple pockets, ideal for casual outings.
• Joggers: Ultra-comfortable and perfect for lounging or pairing with an OVO hoodie for a relaxed, coordinated look.

OVO pants reflect the brand's commitment to quality and style, making them a favorite for streetwear aficionados.

OVO Sweatshirt: Timeless Street Style

Much like their hoodies, OVO Sweatshirts are crafted from heavyweight cotton for warmth and durability. These sweatshirts feature minimal branding, often limited to the iconic owl logo or small chest patches, which keeps the look clean and modern.

Why OVO Sweatshirts Are a Must-Have:

• Durability: Made from high-quality fleece materials.
• Design: Minimalist and clean, making it easy to pair with other streetwear items.
• Exclusive Releases: Limited-run sweatshirts that are often highly sought after in the resale market.

An OVO sweatshirt pairs perfectly with their pants or shorts, creating a full, cohesive streetwear look.

Bape Hoodies: OVO's Influence on Streetwear Trends

The influence of OVO extends into collaborations with other streetwear giants like Bape Hoodies (A Bathing Ape). Bape hoodies, known for their bold designs and signature camo patterns, have taken cues from OVO’s minimalist style. Collaborations between OVO and Bape often sell out instantly, further solidifying OVO’s reputation in the streetwear world.

Bape Hoodies with OVO Influence:

• Exclusive Collabs: Limited edition releases that combine the iconic Bape camo with OVO branding.
• High Demand: Collaborative items are often sold out within minutes of their release.

The synergy between OVO and Bape continues to influence streetwear trends worldwide.

While we’ve covered the core offerings of OVO, it’s worth diving deeper into some other categories and exploring more about what makes October’s Very Own a standout brand in the world of fashion and streetwear. In addition to their clothing line, OVO also excels in accessories, collaborations, and exclusive drops—all of which contribute to its strong appeal.

OVO Accessories: The Final Touch to Any Outfit

No streetwear look is complete without accessories, and OVO understands this better than most. Their line of caps, beanies, scarves, and even bags carries the same attention to detail and high-quality materials as their clothing.

Popular OVO Accessories Include:

• Caps & Hats: OVO’s caps, often adorned with the owl logo, are a favorite among fans. Available in snapback, dad cap, and beanie styles, these accessories offer both function and style.
• Bags & Backpacks: Perfect for the urban explorer, OVO’s bags are crafted from durable materials and feature subtle branding, making them a stylish addition to any outfit.
• Scarves & Socks: Cozy accessories, such as fleece scarves or premium cotton socks, often come in neutral colors, allowing for easy integration into any wardrobe.

Accessories are an essential part of any outfit, and OVO ensures you stay stylish from head to toe with their range of products.

OVO Collaborations: Iconic Partnerships in Fashion

One of the most notable aspects of October's Very Own is their collaborative work with other renowned brands. These partnerships not only expand the OVO aesthetic but also create some of the most coveted pieces in the fashion world. Collaborations between OVO and brands like Jordan, Canada Goose, and Clarks have sold out in minutes, with resell prices often soaring.

Notable OVO Collaborations:

• Jordan Brand: This collaboration combines Drake's love of basketball with OVO’s signature luxury streetwear vibe. The Air Jordan OVO sneakers—especially the limited-edition Jordan 10 and Jordan 12 models—are some of the most iconic releases from the partnership.
• Canada Goose: OVO and Canada Goose have teamed up to create exclusive outerwear pieces, including parkas and jackets designed for harsh weather, all while keeping a sharp, urban style.
• Clarks Originals: OVO’s take on Clarks' classic Wallabee shoes has become a hit. The collaboration sees premium materials and subtle detailing added to the traditional Clarks silhouette, making it a stylish and exclusive footwear option.

These partnerships further solidify OVO’s influence in both the fashion world and popular culture, creating an even larger demand for their limited-edition pieces.

Limited-Edition OVO Drops: The Hype Factor

Part of what makes OVO such a coveted brand is the limited-edition drops that occur periodically. These drops usually coincide with seasonal collections, special collaborations, or key dates like October's Very Own Fest. The hype surrounding these drops is palpable, with items often selling out in seconds and quickly appearing on secondary markets for inflated prices.

The Appeal of OVO Drops:

• Exclusivity: Limited quantities and short release windows create a sense of urgency among buyers.
• Special Collaborations: Many drops feature exclusive collaborations with high-profile brands or artists, adding to their rarity.
• Resale Value: Due to the limited availability, many OVO pieces become highly sought after in the resale market, with some items fetching several times their original price.

OVO’s mastery of the “drop culture” keeps their fanbase constantly engaged and eager for each new release.

OVO’s Influence on Streetwear and Culture

Beyond the products themselves, October’s Very Own has cemented its place in popular culture and music. As the brainchild of Drake, one of the most influential figures in modern music, OVO’s cultural relevance extends far beyond fashion. The brand is intricately tied to the hip-hop scene, with frequent shoutouts in Drake’s music, and it has become a symbol of Toronto pride.

Why OVO Dominates Streetwear:

• Music Connection: Drake’s massive fanbase naturally gravitates toward OVO, blending music and fashion seamlessly.
• Toronto Identity: OVO’s identity is firmly rooted in its connection to Toronto, often referred to as "The 6," making it a cultural icon for the city.
• Celebrity Endorsement: The OVO owl logo is often seen on A-list celebrities, athletes, and artists, further boosting its appeal.

The brand’s influence on streetwear is undeniable, and its ability to constantly evolve while staying true to its roots ensures that OVO remains a dominant force in the fashion world.

How to Style OVO Clothing

One of the appeals of OVO is its versatility. Whether you’re going for a full-on streetwear look or want to incorporate a more minimalist, upscale vibe, OVO clothing can adapt to various styles.

Styling Tips for OVO Clothing:

• Casual Streetwear: Pair an OVO hoodie or sweatshirt with track pants or joggers for a relaxed, comfortable look. Add an OVO cap to complete the ensemble.
• Layering: Use an OVO jacket or varsity jacket over a simple T-shirt for a more put-together streetwear vibe. Throw on some OVO accessories to elevate the look.
• Mix and Match: OVO’s neutral color palette allows you to easily mix and match pieces within the collection or with other streetwear brands like Nike or Adidas.

From laid-back to statement looks, OVO clothing offers endless options for streetwear fans to showcase their personal style.